Welcome to Fynbo Foods

Fynbo Foods first saw the light of day in 2002, when four former colleagues from the jam industry and I founded the company.

Our aim was to establish a major enterprise in Northern Jutland in Denmark, which in the longer term would be able to make its presence felt on the market for fruit and vegetable-based food, whilst raising quality standards and promoting healthier and more sustainable products.

A high level of business ethics, innovation, open dialogue, efficiency and the best employees have enabled us to achieve the position of market leader within areas such as organic, Fairtrade and private labels. It would not have been possible to achieve this development and position, of which we are immensely proud and grateful, without the support of consumers, customers and suppliers.

Richard Fynbo

The History of Fynbo

Fynbo Foods began life in 2002 in brand new production facilities on Sigenvej in Vrå – a small town in the heart of Vendsyssel in the northernmost part of Denmark. It is an area of rich countryside and strong traditions for the production of jams and marmalades.

As demand has risen, our production facilities have been expanded on an ongoing basis and many new employees have been recruited over the years.

Today, the company has grown to become Scandinavia’s leading jam factory and a well-established, market-oriented food producer. We are proud of the support of consumers and not least of being market leaders with respect to organic and Fairtrade preserves.

All our products continue to be produced at our facility in the attractive region of Vendsyssel.


Mission and Vision

With focus on sustainability and innovation, to produce, market and sell processed fruit and vegetable food products of uniform quality at competitive prices.

On the basis of the above, the company’s mission is to meet the needs of quality-conscious and price-conscious consumers for safe, fresh and great-tasting products, just as we also want to provide retailers with private label products.

Furthermore, the company has a vision to be the retail trade’s preferred business partner in Scandinavia and a supplier of Danish food specialities throughout the rest of the world.


Together we are Responsible and take Action

We generate results through collaboration and open and honest dialogue in which we exhibit trust and respect for each other.

Morals and ethics are key to everything we do. We take responsibility for sustainable development and conduct ourselves with integrity with respect to each other and our stakeholders.

We are diligent and persistent in our endeavours to satisfy the customer and meet our objectives. We don’t cut corners and never put off until tomorrow what we can do today.

We Support

At Fynbo Foods, we are aware of our social responsibility and we do what we can to contribute to a better world.
Every year, we therefore support different organizations and projects that help to make a difference and that protect both people and nature.

Fynbo Support Logos Collage 2023

UN Sustainable Development Goals

Sustainable development is about striking a balance between economic growth, social cohesion and a good environment.

With Fairtrade® products, we hope to make a modest contribution to fulfilling the UN’s Sustainable Development Goals aimed at ending hunger and poverty, creating decent jobs and promoting equality in poorer countries. Similarly, at Fynbo Foods we practise social responsibility in Denmark via our business centre for trainees and integration citizens, whose qualifications are enhanced to enable them to perform ordinary jobs, in addition to which we always have trainees and apprentices undergoing training and education. Furthermore, we support young people in their quest for education and jobs through our participation in the Municipality of Hjørring’s guarantee scheme for young people and the Confederation of Danish Employers’ open business programme.

At Fynbo Foods we use FSC certified cardboard and paper, thereby contributing to sustainable forest management. As the leading producer of organic preserves, we also promote sustainable farming.

Through optimisation of resources and focus on responsible production and consumption of water, electricity, biogas and natural gas, and by exclusively using green power from Scandinavian wind turbines, we have reduced relative CO2 emissions by more than 50%.

We sort our waste and every year send more than 100 tonnes of waste sorted into different fractions such as cardboard and plastic to be recycled in the circular economy.


Green Transition in Practice

The strategic agenda for a green transition at Fynbo Foods is made operational through action-oriented working groups.

We have set up 5 working groups: the social group, the resource group, the food waste group, the recycling group and the packaging group. All groups are made up of employees from different parts of the organisation. The groups meet on an ongoing basis and have all drawn up goals and action plans which will provide the focus of their work. This ensures that the lofty words are transformed into tangible green results and that all employees maintain their focus on sustainability.

Graphic illustration of sustainability at Fynbo Foods

Why is the Company Called Fynbo?

In Danish, the name “Fynbo” refers to a person who comes from the green island of Fyn – midway between the eastern and western regions of Denmark. The island is known for its many fruit orchards, and not least as the home of Danish poet and author H. C. Andersen.

So why is the company Fynbo located in Vendsyssel in Northern Jutland…? The explanation is actually quite simple: the founder of Fynbo is Richard Fynbo.